Google has had a minimum price that you must charge for your apps on the Google Play Store. This restriction has now been relaxed in over 20 new markets, allowing you to charge as little as $0.10 (or its equivalent in your market) for your apps and in-app purchases.
Markets That Already Had Sub-Dollar Prices
This is not the first time that Google is allowing Android developers to charge ultra-low fees for their apps and other items. The company had allowed this flexibility in 20 countries already, with India and Brazil included on that list.
New Markets Getting Sub-Dollar Prices
As announced on the Android Developers blog, Google is rolling out this flexible pricing system to 20 more markets, letting you charge your buyers between $0.10 and $0.30 for your products.
This fee flexibility is now available in Latin America, EMEA, and APAC.
🌟 Sub-dollar pricing expands to 20 more markets.
— Android Developers (@AndroidDev) March 4, 2021
The minimum price limit for paid apps, in-app products, and subscriptions has been reduced in 20 markets across LatAm, EMEA, and APAC.
Learn more ↓ https://t.co/1R9XD7npOM
These countries include: Bangladesh, Bulgaria, Bolivia, Costa Rica, Czech Republic, Denmark, Croatia, Hungary, Jordan, Kazakhstan, Lebanon, Sri Lanka, Myanmar, Pakistan, Paraguay, Romania, Serbia, Thailand, Tanzania, and Vietnam.
How the New Sub-Dollar Pricing System Will Help Developers
Google notes in its blog post that this price flexibility will allow developers to sell items that they couldn't before. The blog post suggests various use-case scenarios for this change, some of which are as follows.
Limited-Time Promotions
With the minimum prices now under-a-dollar range, app developers can run limited-time offers allowing people to become premium subscribers by spending less than a dollar. This helps developers get new paid customers without charging a lot.
Introductory Prices
This is one area where we think this change in fees will help developers the most. If you're just starting out as an Android app dev, you can now charge an ultra-low fee for certain items, and this lets you quickly get new people to buy your products.
Chance-Based Items
Google thinks the sub-dollar pricing will work the best for items that are chance-based. This usually includes games and scenarios where you buy something in expectation of getting a huge reward.
For instance, you might be more comfortable buying an in-game item for $0.20 expecting that item to reveal rewards worth more than what you've spent, rather than spending $5 directly on the reward.
Future of Sub-Dollar Prices for Android Apps
Sub-dollar pricing gives Android app developers the flexibility to charge what they think an item should be worth. Once many devs implement this change, you'll likely see the price of your favorite apps and their in-app items going significantly down.
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