Google will be opening its first retail store ever later this year. The Google Store will be located in the Chelsea neighborhood of New York in the US.
While Google has an online store for selling all its various hardware products, this is the first time the company is opening a retail store. The store is scheduled to open to the public in summer 2021.
Google's First Retail Store Is Coming Soon
The Google Store Chelsea will be a part of Google's urban campus located in the same neighborhood, with the company viewing the store as a part of its commitment to the city.
The Google Store will house all products made by Google, including Pixel phones, Nest smart home products, Fitbit wearables, Pixelbooks, and more. Google will also accept online orders via the Google Store so that your order is ready to be picked up when you visit the store.
The store will also allow you to experience all the latest Google products and services. In its announcement on The Keyword, the company hints that it will be offering "immersive ways" to experience its products inside its retail store. Google will provide more information about this when its store is ready to open.
The Google Store will have experts who can help customers looking to get their Pixel phone fixed or have any issues with their Pixelbook. Google will also be holding how-to workshops inside its store, which customers can attend to know more about their products.
For the safety of its retail store employees and customers, Google will be making masks, hand sanitization, and social distancing compulsory inside its store, with heavy traffic areas being cleaned multiple times a day.
The store will also limit the number of customers who can shop at once to provide a safe shopping experience. The safety protocols of the store will change depending on the local health regulations.
Google Gets Serious About Its Hardware Business
Google opening its first retail store can also be seen as a sign of how seriously the company has started taking its hardware business. With Nest smart home products, Pixelbook, and Pixel phones, Google has plenty of exciting hardware to showcase to customers.
A retail store will allow many potential customers who are in two minds about buying a Google product to experience it first. It will also help the company create more awareness about its products among the general public.
Among the three tech giants, Apple is the only one with an expansive retail store network. Microsoft shuttered all its retail stores last year, and Google is just getting around to opening its first store.
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